Gloucester Lottery

Advertising

Advertising Boards on the Highway

Introduction

Gloucester City Council wish to encourage traders to promote their business activities in ways which both enhance the street scene and remain sensitive to its users.

Advertising signs on the highway are generally known as A Boards. Not all A Boards are willful obstructions, but it is important that their number, size and positioning is regulated, to ensure they do not become unreasonable and create hazards for other highway users. If the area where the Advertising Board is to be placed is part of the Public Highway, then a permit is required from the Local Authority under Section 115 of the Highways Act 1980.

Fees & Charges

Gloucester City Council currently charge £50 per annum for a permit to place an advertising board on the Highway.

Documentation required

  • Location and Site Layout Plan
  • Furniture Appearance (Sketch/Photograph etc.)
  • Public Liability Insurance Certificate (Minimum Cover £5,000,000)

To make an application

If you wish to make an application for a permit you can download an application form here (A Boards). Gloucester City Council has also produced a policy for Licensing Advertising Boards on the Highway, which took effect on 1st July 2012. For further guidelines on the application procedure and matters needing consideration please refer to the appropriate policy to ensure your proposals comply.

It may take up to 6 weeks to determine the application once it is received in full. This includes a 28 day consultation period with relevant stakeholders and adjoining neighbours.

You must not place items on the highway until the licence has been granted.

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