Amazing 3D artworks to help visitors step back in time


Visitors will get the chance to see Gloucester’s amazing history beneath their feet when artist Joe Hill brings it’s past to life in spectacular 3D technicolour.


Watch 3D artist Joe Hill bring to life Gloucester’s historical legends. For years people have thought that a tunnel linked the ‘Monks Retreat’ bar in the 12th Century undercroft of the Fleece Inn with the Cathedral. Whilst there is no evidence to suggest that this is true, in a comical homage to the legend, Joe will craft a ‘hole’ in the pavement revealing the monks secretly fetching their flagons of foaming ale and taking them back to their cloisters.

In total five ‘holes’ will be appearing in Westgate Street which has been earmarked set for future council heritage restoration projects that are due to be announced later this month and to celebrate Gloucester History Festival.

An accompanying exhibition, talk by the City Council’s archaeologist Andrew Armstrong and consultation in the former David Edward’s jewellery shop will explain more about the history of the street and future activities related to the planned restoration of Westgate Street’s historic buildings.

Joe Hill has created amazing 3D ‘holes’ all over the world and intends to make it look as though the street has been dug away to show buried archaeological features or depict Gloucester’s famous stories such as Beatrix’s Potter’s Tailor of Gloucester.

Joe has created artworks for a range of clients over the years including Google, Disney, Reebok, Save the Children and Coca-Cola.

The artworks will be revealed on Friday, September 18 and will be on display until Sunday, September 21. Access is available from 10am-5pm except for Sunday when they will close at 4pm.

Social distancing will be observed, visitors will need to wear a mask when visiting the exhibition and hand sanitiser will be provided.

Councillor Richard Cook, leader of Gloucester City Council, said: “This is a fantastic way of bringing Gloucester’s rich history to life in anticipation of our upcoming restoration project, which is helping to preserve that history for future generations.”

Further information is available at:

For more information contact Claire Dovey-Evans, Cathedral Quarter Project Officer on

National army museum street art

Photo by ‘3D Joe and Max’

street art

Photo by ‘3D Joe and Max’

street art

Photo by ‘3D Joe and Max’