Advertising Boards

We are currently experiencing problems accessing our systems which means Gloucester City Council are unable to send out renewal applications. Due to this, you will not be receiving a courtesy reminder when licences are due to expire.  Can you therefore be aware of your renewal date and email at least 14 days prior to your expiry date if your licence renewal is due, confirming that you wish to renew attaching the necessary supporting documents. Payments to renew can still be made online and should be done before the date of expiry. Failure to renew on time may result in your licence not being renewed and a new licence application being made.

Gloucester City Council wish to encourage traders to promote their business activities in ways which both enhance the street scene and remain sensitive to its users.

Advertising signs on the highway are generally known as A Boards. Not all A Boards are wilful obstructions, but it's important that their number, size and positioning is regulated, to ensure they do not become unreasonable and create hazards for other highway users. If the area where the Advertising Board is to be placed is part of the Public Highway, then a permit is required from the Local Authority under Section 115 of the Highways Act 1980.


Fees and charges

Gloucester City Council currently charge £50 per annum for a permit to place an advertising board on the highway.


Documentation required

  • location and site layout plan
  • furniture appearance (sketch/photograph)
  • Public Liability insurance certificate (minimum cover £5,000,000)

To make an application

If you wish to make an application for a permit you can download an application form here (A Boards) (PDF, 514.4 KB) . Gloucester City Council has also produced a policy for Licensing advertising boards on the highway (PDF, 501.8 KB) which took effect on 1st July 2012. For further guidelines on the application procedure and matters needing consideration please refer to the appropriate policy to ensure your proposals comply.

It may take up to 6 weeks to determine the application once it is received in full. This includes a 28 day consultation period with relevant stakeholders and adjoining neighbours.

You must not place items on the highway until the licence has been granted.