Council backs Small Business Saturday in Gloucester

Christmas has come early for shoppers in Gloucester with the city council offering free parking to support local retailers as part of Small Business Saturday.

Small Business Saturday is a nationwide event which this year takes place on Saturday December 3.

It aims to encourage shoppers to support local and independent retailers in the run up to Christmas and Gloucester City Council is getting behind the campaign by offering free parking throughout the day. 

This Saturday parking will be free in the council’s car parks on Westgate Street, Station Road and Hare Lane North.

The announcement comes after Gloucester was named as being among the top 10 best places for accessible parking in a national survey.  

Councillor Hannah Norman, deputy leader of Gloucester City Council and Cabinet Member for Performance and Resources, said: “Small businesses are vital to a thriving local economy and it is very important that as shoppers we do our best to support them now and all year round. They have faced a tough time recently so by shopping small we can help protect local jobs and keep our high streets thriving.”


Small Business Saturday attracts huge attention on the day itself, with an impact that lasts all year.

Last year the campaign trended at number one in the UK on Twitter and over 90% of local councils also supported the campaign.

For more information on Small Business Saturday visit

Shoppers are reminded to check car parking closing times.